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December 2022 – Crazed & Rephrased Global Enterprises
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Editing Print Advertising Copy is done to Make sure your print copy reads well and is error-free.

Editing print advertisING copy for product and service descriptions for accuracy.

Editing print advertising copy is very similar to other types of proofreading. Besides looking for the correct spellings, grammar usage and proper punctuation, checking accuracy is a good idea. When aiming to sell a product or service, include specifics about the items offered. All of this information helps the potential customer make a decision in making a purchase. Every item featured in the advertisement should have a brief but accurate information about the products for sale.

Make sure your written descriptions make sense when rephrasing words.

Cleverly written descriptions for print advertising is one of the many aspects to a solid ad campaign. However, it is not a good idea to deceive your potential customers with grammatical errors leading to inaccurate information. Editing print advertising copy can be quite tricky due to the many unique products being shown. So, it is important to be perfect with your spellings, punctuation, and overall grammar. Lastly, do not overstuff your SEO keywords throughout your ad copy as it can hurt you online. 

Organize Descriptive Thoughts Carefully WHEN EDITING PRINT ADVERTISing COPY.

Make sure the descriptions about each product makes sense to you and others. After all, the aim for a print advertisement is to sell products or services. This all comes together with solidly written parts that makes sense and describes the items in an efficient and brief way. Keep in mind that clarity of thought and keeping your ideas together while it all comes together. This keeps the advertisement interesting. Editing print advertising copy also requires thoughtful organization of products you are selling. 

Work With a Rough Draft First when editing print advertising copy as this saves time later.

Most of your copy is probably written out in no particular order, but this is where everything starts to come together. Editing print advertising copy is much easier to do with a rough draft. Take time here to make sure spelling, grammar, and punctuation looks good. You will most likely proof your copy at least a few more times before you finalize it for publishing. 

END UP WITH A SOLIDLY EFFECTIVE ADVERTISing COPY after rephrasing words correctly.

With product and service descriptions written to the point, your product will say a lot. Accurately written points about items a company offers makes buying an easy process for a potential customer. Completely eliminating grammatical and punctuation errors makes for positive browsing. Editing print advertising copy with accuracy and care brings out the best in your advertisement. The more time your customer spends looking at your print ad, the higher the chances of a purchase. It is a win, win scenario for all. 




Person proofreading document

                                                                     Photo by La Maip


Proofreading your material makes you even more familiar with your style of writing.

Lets face it, how many times have you written something and wished you could’ve had someone proofread it? Probably, a few dozen times. It is very helpful to have a second set of eyes to look over your writing but you can do it yourself. If you cannot find someone to help, problem solved, do it yourself. Seriously, it is not a big deal, you can do it in a few simple steps. Keep reading for more tips…


Firstly, when proofreading your own work, start with the semantics, of how it sounds when read out.

It has to flow at a natural pace, without any wordiness and run-on sentences. The goal is to get your message across as effectively as possible. Checking your grammar should be a priority for your written work.


Second of all, double check your spellings as this can make reading very awkward if words are misspelled. Proofreading your material is a plus.

Make sure to reference a dictionary (either hard copy or online), to look up a word you may be unsure of, for instance. Word-processor spell-checking features can be inaccurate based on the word’s meaning. Misspellings can definitely take a lot away from what you may have written. This can definitely put of your reader from reading any further. Proofreading your material makes your writing more compelling for your reader.


Moreover, it is important to check what you have written sounds good to you. checking your grammar makes your work look professional.

Ask yourself the following questions when proofing your work. Does it make any sense? Does it flow smoothly? Am I getting my message across to my readers clearly? Are there any sentence structures that are odd? Are there any missing commas, colons, periods, and so forth. Proofreading your material should not be looked on as a task as it is a part of the writing process.


Lastly, do your research on whatever you may be writing about. The last thing you want is, to look like you have no clue in what you are talking about. Trust your instincts and really get to know your subject before writing and publishing any of your work.


In conclusion, with the proofreading steps listed in this blog, you should be able to make your writing shine error free. 

Spell Correctly. Always make sure the spellings are correct.

A world without copyediting…

What would the world look like without copy editing?

Surprisingly, a world without copyediting, all the writing we are exposed to in every aspect of life would be hard to read. Everything written would be hard to understand and confusing. Can you imagine for a few seconds reading a newspaper, magazine, or product pamphlet littered with grammatical errors?

If your answer is no, you are thinking correctly as reading this would be such a difficult task. Reading should be an enlightening experience whereby you learn something new, but without unsightly mistakes. Mistakes add more displeasure to reading what is written, as it makes you want to stop reading. It gives you the impression that the writer did not take any care in looking over their work.

Marketing communications with grammatical errors are embarrassing, so proofreading is a requirement.

 Billboards, sales sheets, product instructions, press releases and biographies can have embarrassing mistakes as well. I have bought furniture that had to be assembled at home, and the directions, which came with it, had a quite a few grammatical errors. Unfortunately, I ended up putting the bookshelf together incorrectly. Then, it is not fun to take it apart and reassemble it, which is a pain… In addition, this was very frustrating and a total waste of my time. These are just some of the many written works within the world of writing that can have errors if no copyediting was done. Furthermore, this is why proofreading too is important, to avoid costly mistakes for the consumer.

It is a scary thought that writing in English on a global scale would have errors. proofreading is the solution to mistake free writing. 

This is hard to imagine as it would affect all written forms of communications in English and foreign languages. First of all, in the business world, much of the foreign language is taken from the English language. Having written errors here would also throw off the writing translated within other languages too.

Moreover, this would be a very chaotic scenario within the marketplace when companies give inaccurate information to their customers. The negative outcome would be a loss of sales for the company, for instance.The world would be even more chaotic than it is today as everyone would be confused when communicating with one another. When people cannot read and write correctly, confusion would reign supreme. Lastly, this is the reason we cannot have a world without copy editing.