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Editing Print Advertising Copy is done to Make sure your print copy reads well and is error-free.

Editing print advertisING copy for product and service descriptions for accuracy.

Editing print advertising copy is very similar to other types of proofreading. Besides looking for the correct spellings, grammar usage and proper punctuation, checking accuracy is a good idea. When aiming to sell a product or service, include specifics about the items offered. All of this information helps the potential customer make a decision in making a purchase. Every item featured in the advertisement should have a brief but accurate information about the products for sale.

Make sure your written descriptions make sense when rephrasing words.

Cleverly written descriptions for print advertising is one of the many aspects to a solid ad campaign. However, it is not a good idea to deceive your potential customers with grammatical errors leading to inaccurate information. Editing print advertising copy can be quite tricky due to the many unique products being shown. So, it is important to be perfect with your spellings, punctuation, and overall grammar. Lastly, do not overstuff your SEO keywords throughout your ad copy as it can hurt you online. 

Organize Descriptive Thoughts Carefully WHEN EDITING PRINT ADVERTISing COPY.

Make sure the descriptions about each product makes sense to you and others. After all, the aim for a print advertisement is to sell products or services. This all comes together with solidly written parts that makes sense and describes the items in an efficient and brief way. Keep in mind that clarity of thought and keeping your ideas together while it all comes together. This keeps the advertisement interesting. Editing print advertising copy also requires thoughtful organization of products you are selling. 

Work With a Rough Draft First when editing print advertising copy as this saves time later.

Most of your copy is probably written out in no particular order, but this is where everything starts to come together. Editing print advertising copy is much easier to do with a rough draft. Take time here to make sure spelling, grammar, and punctuation looks good. You will most likely proof your copy at least a few more times before you finalize it for publishing. 

END UP WITH A SOLIDLY EFFECTIVE ADVERTISing COPY after rephrasing words correctly.

With product and service descriptions written to the point, your product will say a lot. Accurately written points about items a company offers makes buying an easy process for a potential customer. Completely eliminating grammatical and punctuation errors makes for positive browsing. Editing print advertising copy with accuracy and care brings out the best in your advertisement. The more time your customer spends looking at your print ad, the higher the chances of a purchase. It is a win, win scenario for all. 




Person proofreading document

                                                                     Photo by La Maip


Proofreading your material makes you even more familiar with your style of writing.

Lets face it, how many times have you written something and wished you could’ve had someone proofread it? Probably, a few dozen times. It is very helpful to have a second set of eyes to look over your writing but you can do it yourself. If you cannot find someone to help, problem solved, do it yourself. Seriously, it is not a big deal, you can do it in a few simple steps. Keep reading for more tips…


Firstly, when proofreading your own work, start with the semantics, of how it sounds when read out.

It has to flow at a natural pace, without any wordiness and run-on sentences. The goal is to get your message across as effectively as possible. Checking your grammar should be a priority for your written work.


Second of all, double check your spellings as this can make reading very awkward if words are misspelled. Proofreading your material is a plus.

Make sure to reference a dictionary (either hard copy or online), to look up a word you may be unsure of, for instance. Word-processor spell-checking features can be inaccurate based on the word’s meaning. Misspellings can definitely take a lot away from what you may have written. This can definitely put of your reader from reading any further. Proofreading your material makes your writing more compelling for your reader.


Moreover, it is important to check what you have written sounds good to you. checking your grammar makes your work look professional.

Ask yourself the following questions when proofing your work. Does it make any sense? Does it flow smoothly? Am I getting my message across to my readers clearly? Are there any sentence structures that are odd? Are there any missing commas, colons, periods, and so forth. Proofreading your material should not be looked on as a task as it is a part of the writing process.


Lastly, do your research on whatever you may be writing about. The last thing you want is, to look like you have no clue in what you are talking about. Trust your instincts and really get to know your subject before writing and publishing any of your work.


In conclusion, with the proofreading steps listed in this blog, you should be able to make your writing shine error free. 

Spell Correctly. Always make sure the spellings are correct.

A world without copyediting…

What would the world look like without copy editing?

Surprisingly, a world without copyediting, all the writing we are exposed to in every aspect of life would be hard to read. Everything written would be hard to understand and confusing. Can you imagine for a few seconds reading a newspaper, magazine, or product pamphlet littered with grammatical errors?

If your answer is no, you are thinking correctly as reading this would be such a difficult task. Reading should be an enlightening experience whereby you learn something new, but without unsightly mistakes. Mistakes add more displeasure to reading what is written, as it makes you want to stop reading. It gives you the impression that the writer did not take any care in looking over their work.

Marketing communications with grammatical errors are embarrassing, so proofreading is a requirement.

 Billboards, sales sheets, product instructions, press releases and biographies can have embarrassing mistakes as well. I have bought furniture that had to be assembled at home, and the directions, which came with it, had a quite a few grammatical errors. Unfortunately, I ended up putting the bookshelf together incorrectly. Then, it is not fun to take it apart and reassemble it, which is a pain… In addition, this was very frustrating and a total waste of my time. These are just some of the many written works within the world of writing that can have errors if no copyediting was done. Furthermore, this is why proofreading too is important, to avoid costly mistakes for the consumer.

It is a scary thought that writing in English on a global scale would have errors. proofreading is the solution to mistake free writing. 

This is hard to imagine as it would affect all written forms of communications in English and foreign languages. First of all, in the business world, much of the foreign language is taken from the English language. Having written errors here would also throw off the writing translated within other languages too.

Moreover, this would be a very chaotic scenario within the marketplace when companies give inaccurate information to their customers. The negative outcome would be a loss of sales for the company, for instance.The world would be even more chaotic than it is today as everyone would be confused when communicating with one another. When people cannot read and write correctly, confusion would reign supreme. Lastly, this is the reason we cannot have a world without copy editing.









Technology for proofreading is a good thing and bad thing.

How Technology Is Changing How We Treat Proofreading.

Technology has positives and negatives when it comes to proofreading what you have written. Writing should be proofread before presenting it to your audience. For writers, they would usually have their manuscript looked over by a copy editor before going to press with it. As far as the average person is concerned, their work should be looked over by another set of eyes. This can be very easy nowadays with the availability of spelling and grammar checks within word processing applications.



Technology USED FOR proofreading can end up hurting your writing. 



There is a problem with such built-in technology when it comes to having your writing checked out. Technology is not 100% perfect when it comes to proofing your writing due to its limitations.

Technology cannot differentiate between the different syntaxes present within your sentences.

What you mean to say and what the grammar checking option might think you are saying could cause errors. If you are not paying attention to this aspect, this feature could completely change the meaning of your writing. Once the meaning of the sentences has been changed, your writing will not make sense.




Using a spell checker within your word processing application is a huge help but can save you time at a cost.


Be mindful to keep an eye out on your spellings being wrongfully changed. Examples include, “Their” being changed to “There”, and this will completely throw off what you are trying to say in the first place.Only if you are a hundred percent certain, then go with the use of a spell checker but it is a good idea to consult a dictionary when in doubt.

How Technology Is Changing How We Treat Proofreading makes a difference in the final outcome.

I am not saying that technology is all that bad because it can be a timesaver during crunch time but use it sparingly. I believe that nowadays we have become more reliant on artificial intelligence to do our work for us. Spelling and grammar checking features, especially when it comes to writing, should not be relied on unless it is an absolute must.



Looking over your work (such as proofreading) is critical to any style of writing, especially if you wish to educate your readers. When we write, we do so with our audience in mind. Why would we write otherwise if it was not going to be read by anyone? With all these points in mind, double checking your writing is a must if you are to achieve success. Time spent on gathering information about who your target audience is just the beginning to effective writing. 


proper grammar usage IS ONLY 50% OF THE WORK.

Checking for appropriate language used is at least half of the battle in putting together a well written article. It takes a conscious effort in looking over your work. We need to make sure that all our statements make sense. Writing needs to be accurate and it should flow, otherwise readers will be turned off to what we have to say.



Make sure to check for correct spelling, even if you have slight doubt refer to a dictionary for help. Also, double check to see that commas are placed accordingly and where necessary. Keep an eye out for run-on sentences, not forgetting to place periods after complete sentences. This lets the reader know that you have ended your current thought.



Make sure to capitalize the first word starting off your sentence

and anything else that needs to be properly capitalized. This mistake regarding capitalization is a very common error, so be mindful of it.

Moreover, pay attention to something said by someone word for word as this should be quoted.
Your goal should be to not only grab your reader’s attention but get them hooked on what you have written about. When you create an everlasting impression of who you are as a writer upon your readership, you will have a dedicated following.
In conclusion, spending a little more time proofreading your work or having it checked by a professional will yield you favorable results.


7 Little Changes That’ll Make a Big Difference With Your Grammar

The first aspect in making this difference is, always look over your work, double check for any errors. Mistakes make your writing look bad and you come across as unprepared to your audience.

The second item is spelling correctly. It is very important everything you write is spelled correctly. Incorrect spellings disrupt the flow of texts and makes it a total drag to read on. Always check your spelling once you have written what you’ve set out to write.

Third, you should check your punctuation and grammar for accuracy. Readers do not want to read a run-on sentence as this can be very confusing. Using periods, commas, colons, semi-colons, apostrophe marks make your writing flow with eloquence and rhythm.

Fourth, stay focused on your subject matter. Make an effort to not go off on tangents that will make you look ill-prepared. Remember, your goal is to inspire and educate your reader. Keep your audience in mind when you write for them.

Fifth, do not use any slang language within your writing as this will portray you in a negative light. When you write something, make sure you follow the correct principles of written English. 

Sixth, make sure you know who your audience is when writing something. Writing something your audience will be able to relate to is important, otherwise you have missed the mark. Understanding your audience is very important in achieving success with your writing.

Seventh, research the topic which you are going to write about. Having enough knowledge about your subject matter will make you look professional. 

Once you have taken all of these or part of the 7 little changes into consideration for your blog, you will be successful in getting the message to your readers.